Tuesday, February 10, 2015
2010 Taylor Swift Sony Camera Commercial
There are so many techniques used in advertising. One that is still used today is using famous people. Associating a product with a famous figure such as a singer, creates a strong psychological connection in the customer. These commercials encourage an emotional response in customers, which then is linked to the product being advertised, making it attractive through transference. Back in 2010, Taylor Swift created a commercial for Sony associating the product feature with taking a photo of a ton of people. Companies always want famous people in their ads because people look up to them.
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I agree with you. I think its very effective and the adverstisement is overall more interesting if a popular actor or singer is promoting the product.
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