X-BLOCK PROJECT

NBA All Star Weekend

This weekend is NBA all star weekend there is alot of stuff to watch.  But there is something new that everybody should tune in and watch.  Its the Fasion show this was brought on by the King Lebron James.  Personaly i think russel westbrook wil win.

Advertizing is very important to big companies. They want to make sure that you know their brand, because if you dont, that means that the company is not a successful one. there is tons of competition  for example, there is Mcdonalds and Burger King,Apple and Samsung and there is Nike and Adidas. Nike’s advertising are the most effective because they do their best and pay so much in advertising  to make you buy their product. They make you feel that if you didn't buy their product, you are not athletic and you can't be professional at the sport you play. In the advertizing below, it shows you that Cristiano Ronaldo is good because of his shoes and when Rafael Nadal tries to do soccer moves he could because he is wearing Cristiano Ronaldo’s shoes.

2010 Taylor Swift Sony Camera Commercial

There are so many techniques used in advertising. One that is still used today is using famous people. Associating a product with a famous figure such as a singer, creates a strong psychological connection in the customer. These commercials encourage an emotional response in customers, which then is linked to the product being advertised, making it attractive through transference. Back in 2010, Taylor Swift created a commercial for Sony associating the product feature with taking a photo of a ton of people. Companies always want famous people in their ads because people look up to them. 

There is another plane accident in Asia.The pilots of Trans Asia Airways Flight GE235 grappled with problems with both engines before the plane clipped a bridge and crashed into a river, killing dozens of people. He stall warning went off in the cockpit five times, starting from about 37 seconds after takeoff, the aviation agency told reporters, citing information from the aircraft's flight recorders.The two engines on the ATR 72 turboprop aircraft stopped producing power one after the other, leaving the plane flying without thrust for more than a minute.The pilots issued a mayday alert to air traffic control, announcing an engine flame-out, or power failure. They eventually managed to restart the engine, but it was too late to prevent a crash.

Fast Food Frenenzy

In this article it talks a lot about how fast food very bad for the human race.  I agree fast food is bad for everybody, it cause lots of problems but these problems start because the fatty foods causes obesity.  But what's funny is how everybody in the country complains about obesity but the healthy food cost more than unhealthy food.  For example a Brisk from the gas station cost 1.09 but a water bottle cost $2.  Poor people suffer badly because the only thing they can afford is the unhealthy things therefore they get Fat.

Most Expensive Drink Ordered at Starbucks!

             Starbucks has a rewards program that many people take advantage of. People who have it could get free food, drinks, and other deals by accumulating stars. During May of 2014, a customer named Andrew who had the rewards program, ordered an extremely expensive drink described as "60-espresso-shot 128-ounce milkshake, which would have cost an astounding $54.75." Since he was a “gold” member of Starbucks’ reward system, his next drink was free. “Unfortunately for Starbucks, the chain didn't stipulate how large or expensive the drink can be.” He wanted to be the new record holder for the most expensive drink ordered. I think that the drink is insanely big. I think it was cool that he got the most expensive drink ever ordered for free because of the way the rewards system is set up. Starbucks is one of the largest and most successful American global coffee companies. 

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My Starbucks Rewards